From weeks to minutes: Genius speeds up frontline training efforts drastically

doinstruct is proud to introduce Genius, a new AI solution that enables highly regulated industries such as manufacturing, food, hospitality, logistics, and construction to significantly improve their compliance and operational excellence. Since its founding in mid-2021, doinstruct has evolved from a training solution for frontline staff into a comprehensive platform trusted by Operations, Compliance, Quality Management and Learning & Development leaders.

“In many companies, it is precisely the employees with the highest risk and impact – such as construction workers, logistics staff, or production employees – who receive the least support,” says Charlotte Rothert, CEO and Co-Founder of doinstruct. “With our new AI solution Genius, we’ve developed an operational excellence engine that fully generates role-specific training in these employees’ native language at the click of a button, at 98% accuracy. This enables our customers to cut onboarding time dramatically and reduce downtimes, disruptions and incidents by up to 60%, to protect what truly keeps business moving.”

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What is Genius?

Genius is doinstruct’s AI-powered operational excellence and compliance platform that enables companies to create multilingual, actionable training with modern story telling that can be distributed and tracked automatically. It generates role-, site- and process-specific content in minutes, assigns it intelligently across your organization, and keeps it continuously up to date, all with full GDPR compliance, audit trails, and multilingual accuracy.

Unlike other AI tools, Genius is purpose-built for regulated industries. It ensures outputs are accurate, secure, and audit-ready which eliminates silos, reduces IT burden, and gives companies confidence that their workforce is always prepared.

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The Benefits of Genius

• Operational Excellence from Day One
  Genius transforms SOPs, documents, and presentations into role-specific trainings and quizzes within minutes. Multilingual by default and routed automatically to the right employees, it ensures every worker trains on their exact process from day one. This reduces errors, downtime, and costs without cutting corners.
• Compliance at Scale, Zero Overhead
  With Genius, compliance is built into the system. When processes or regulations change, training updates instantly across all sites. Certification cycles are tracked automatically, retraining is launched on time, and managers can turn quick videos into structured, audit-ready content. Compliance becomes effortless and continuous.
• Frontline Intelligence Without Bottlenecks
  Genius empowers frontline teams to capture, create, and share knowledge themselves, whether through smart glasses, quick videos taken on their phones, or existing slides. Everything is transformed into secure, GDPR-first, ISO 27001-compliant training modules, and translated into 35+ languages at the click of a button. The result: one connected system, no chaos, and a workforce that learns and adapts in real time.
  

And customers are already seeing an impact:

“With Genius, we create high-quality training in record time. The feature immediately understands the context, intelligently combines text and images, and completely frees us from the effort of manually searching for images or checking usage rights. Genius makes our processes more efficient and gives us the freedom to focus on what really matters.”

– Karin Plößl, Head of Human Resources at Frischpack GmbH

“Previously, creating a training took several hours or even an entire day – and during that time, everything else came to a standstill. Today, with just a few clicks, I can upload a training recorded with smart glasses, start translation and quiz generation, and shortly after it is published. The best part: everything runs in the background while I can continue working as normal.”

– Marco Reichelt, Head of Quality at Schmitz Feuerwehrtechnik

“If I manually create a short training session and prepare it properly, it takes me about 3 hours. With Genius, I can do it in 10–15 minutes. Since I can also distribute it directly to our employees via doinstruct instead of holding in-person training sessions, we save an enormous amount of time.”

– Thomas Pasternack, Safety Specialist at Bernhard Heckmann GmbH & Co. KG

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An AI product designed for the frontline

Genius is not “just another AI tool”, it is a compliance-first system. Built-in quality gates, full traceability, and GDPR-first architecture ensure every training is transparent, documented, and regulator-ready. With multi-model flexibility, redundancy, and IT governance controls, Genius is as trusted by IT leaders as it is by Compliance, Quality Management, Operations, and L&D.

“With Genius, compliance is no longer an afterthought or admin burden, it is the foundation for operational excellence.” says Charlotte Rothert. “Today, Genius automates training creation, delivery, and compliance tracking. Tomorrow, it will automatically generate SOPs and risk assessments directly from process data, keeping companies not just audit-ready, but ahead of regulation.”