Charlotte Rothert

doinstruct × Flip: training and communication, working as one

Frontline teams are the backbone of your operations, yet most tools leave them behind.

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Training gets skipped, messages miss their mark, and onboarding depends on who’s around. And when systems fail to connect, it’s managers who are left chasing completions, manually tracking certifications, and filling gaps reactively rather than proactively.

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The result is slower teams and increased risk with maintaining consistency across locations becoming increasingly difficult.

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We think it should be simpler. That’s why doinstruct and Flip are now working together.

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How it works

So, what does this look like for your teams on the ground?

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● Employees already use Flip. There’s no new app to download.

● Training is assigned and delivered via Flip Messenger.

● One tap opens doinstruct instantly. No separate login is required.

● Training is completed in their preferred language, on any device, at their own pace.

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That means there’s no need to switch systems, removing friction and wasted time. Team members have a clear path from instruction to execution.

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Why it matters

When communication and training work together, it makes an immediate impact.

Reach your entire workforce

Connects with every employee, regardless of language, location, or shift pattern.

Increase completion rates

Removes every barrier between employees and the training they require. Participation becomes simple and immediate.

Get full visibility

Progress is easy to track, with certification and compliance status in one place without the need for manual follow-ups.

Improve safety and consistency

Training is delivered when needed and reinforced through direct communication in the same environment.

Accelerate onboarding

Onboarding becomes faster and more comprehensive.

Make compliance consistent

Compliance becomes second nature and business as usual.

Take charge of daily operations

Daily operations become more controlled and predictable.

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What this means going forward

“Flip brings frontline employees together; doinstruct makes sure they know what to do and how to do it. Together, we drive operational excellence on the shop floor — 24/7.”

- Charlotte Rothert, CEO and Co-Founder of doinstruct

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"Training and communication are two sides of the same coin for frontline organisations, but for too long, they've lived in completely separate systems. Our partnership with doinstruct changes that. Together, we give companies one place where every employee can be reached, informed, and trained. That's not just a better experience for workers, it's a real competitive advantage."

- Giacomo Kenner, Co-Founder / Strategic Partnerships & GTM Enablement, Flip

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By strengthening the connection between communication and training, complexity is reduced. There are no more tools, just better integration built around how frontline teams operate.

When you can reach your people and train them in the same place, everything gets easier.

By working together, doinstruct and Flip are building a more direct, more effective way to enable frontline teams at scale.

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